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Introduction to Just Eat Takeaway.com
Just Eat Takeaway.com is a online food delivery service merged by two companies known as Just Eat and Takeaway.com in 2020. Both...
James Liu
Jan 18, 20221 min read


E-business models
As a food delivery service, Just Eat Takeaway.com's online business model is an e-commerce brokerage model that brings both customers and...
James Liu
Jan 18, 20221 min read


Competitive strategy and digital business strategy
Porter's competitive forces Porters competitive forces model identifies that not only the company is competing with traditional...
James Liu
Jan 18, 20222 min read


Digital Marketing Strategies
Digital marketing promotes the company online to consumers using the internet such as social media, emails, websites, sponsors, etc. Just...
James Liu
Jan 18, 20221 min read


Customer traffic data
The information used for this section are from Similarweb focusing on Just Eat in the UK website (numbers can change on Similarweb...
James Liu
Jan 18, 20222 min read


e-CRM
The electronic customer relationship management (e-CRM) is using digital communications technologies to maximise sales to existing...
James Liu
Jan 18, 20222 min read


Cyber security and ethics
Customer's postcode is used to deliver the food to their homes, it is important for Just Eat to keep them safe and prevent their data...
James Liu
Jan 18, 20222 min read


Reference
Chaffey, D. (2019). Digital business and E-commerce management. 7th ed. Harlow: Pearson Education Limited. CISOMAG. (2020) Attackers...
James Liu
Jan 17, 20221 min read
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